Brand & Marketing Creative

I build brands
and grow them.

I'm Danielle, a brand strategist and marketing creative based in the UK. I blend design thinking with commercial instinct, making me equally at home crafting a visual identity, planning a campaign strategy, or closing a six-figure partnership. I'm just as effective in a tight startup as I am embedded in a large team.

See My Work Get In Touch
Designer Strategist Beekeeper Pitch Deck Pro Event Producer Brand Builder Illustrator
Danielle Morgan

What I Do

Two sides, one creative.

Brand & Design

From blank page to full visual identity. I create brand boards, logos, packaging, UI/UX, websites, and design systems that tell a story and resonate with an audience.

Brand Strategy Visual Identity Logo Design Packaging UI/UX Web Design Figma Illustration

Marketing & Growth

I ideate campaigns, plan strategy, write pitch decks that win, and close deals. I've won multiple AAA IP RFPs and built marketing teams from the ground up across gaming, VR, and consumer brands. Just as comfortable with the logic and planning as the creative.

Campaign Strategy Strategic Planning Pitch Decks Business Development Influencer Marketing SEO Content Creation Event Management

Worked with global brands and AAA IP

Experience across campaigns for Hello Kitty, Gundam, ALIEN, Metro, Thief, Sea of Thieves, Resorts World Las Vegas, MGM, and Disney.

From logo to pitch deck to signed deal.

10+ years blending brand design, campaign strategy, and business development. I create the identity, build the pitch, and close the partnership.

Influencer marketing across verticals

Multi-million to micro creators across tech, gaming, QSR, gambling, lifestyle, and beauty. End-to-end experience in sales, sponsorship sourcing, creator outreach, and creator marketing.

Selected Work

Brand projects I've shaped.

Seedies brand board

FMCG / Packaging

Seedies

Full brand identity, packaging design, and original mascot illustration for a fun, bold snack brand. From hand-drawn characters to a vibrant multi-flavour product line.

Val VR brand board

Agency / Rebrand

Val VR

Complete rebrand for a VR marketing agency. Dark, premium identity with purple/pink gradients, custom illustration system, and brand guidelines.

Giggle Street brand board

Children's / Play

Giggle Street

Bright, playful identity for a children's play centre. Whimsical logo, bold colour palette, and a character-driven brand world.

Roo Owl Games brand board

Gaming / Studio

Roo Owl Games

Brand identity for a cosy game studio. Distinctive owl mascot, green-on-black aesthetic, and gaming-native typography.

MTDN Labs brand board

Data / Corporate

MTDN Labs

Minimal, assertive identity for a gaming data and consumer insights platform. Bold monochrome palette with clean typographic hierarchy.

Moonlite Games brand board

Gaming / Marketing Agency

Moonlite Games

Vibrant, playful identity for a gaming marketing agency. Custom moon + star iconography, warm purples, and expressive display type.

Hello Kitty press kit

Press Kit / AAA IP

Hello Kitty

Designed and sourced a complete influencer press kit for a Hello Kitty campaign, coordinating end-to-end production and distribution.

Crown & Cinder brand

Personal / Luxury Brand

Crown & Cinder

A luxury romantasy candle brand I'm building from scratch. Full brand identity, packaging, and product design in progress.

Out and About hotel rewards concept

Concept / Hospitality

Out and About

Concept design for a hotel stay and travel rewards system offering exclusive discounts across food, drink, and entertainment.

Experience

Where I've been.

Business Development Executive

Val VR

May 2024 – Present

Prospect, pitch, and close clients for a VR marketing agency. I own the creative side of proposals, from campaign ideation and strategy planning to guerrilla marketing concepts, PR box outlines, and full go-to-market plans. Worked across 30+ games in VR and PC gaming.

  • Won multiple AAA IP RFPs through compelling creative strategy and pitch decks
  • Plan and develop full campaign strategies, go-to-market plans, and creative proposals
  • Produced Dead by Daylight and Rainbow Six Siege community events
  • Rebranded the company end-to-end (visual identity, brand board, website)
  • Manage website, inbound leads, and upsell across existing accounts
  • Create all pitch decks and campaign collateral for new business

Director of Client Success

Status Effect

2020 – 2024

Led client onboarding, campaign execution, and business development at a media/marketing agency specialising in broadcast design and gaming.

  • Onboarded new clients and created tailored content solutions
  • Identified new business opportunities across corporate and entertainment brands
  • Travelled internationally to network at industry events and close partnerships
  • Collaborated with Xbox, Creative Assembly, and other AAA studios
  • Consulted on pitch decks and sales strategy for large brand partnerships

Marketing Director

Good Day

2021 – 2022

Spearheaded marketing for a gaming agency, working with non-endemic brands on gaming campaigns alongside DarkZero.

  • Managed relationships with Dolce & Gabbana, Nesquik, Resorts World, BenQ, and Faze Clan
  • Created pitch decks and content that secured major partnerships
  • Led branding and website development for Good Day and its holding company

Head of Marketing

AFK Group

2020 – 2022

Led the marketing team at a global attention marketing agency, from hiring to company rebrand to event management.

  • Oversaw complete company rebrand and website launch
  • Recruited, trained, and managed the marketing department
  • Assisted key clients across Beauty, Home, Food, and Entertainment

Freelance Brand & Marketing Strategist

2019 – Present

Ongoing freelance work spanning brand strategy, identity design, pitch consulting, community management, and mentoring.

  • Created logos, brand guides, and visual identities for startups and agencies
  • Designed a PC application's UI/UX and accompanying website
  • Led the internal broadcast production for official Formula 1 across two race seasons
  • Mentored three students in business, fashion design, and marketing

Toolkit

What I work with.

Figma Framer Photoshop Illustrator Procreate Canva Google Search Console Asana ClickUp Hootsuite Microsoft Suite Video Editing Live Broadcast Software

A Bit About Me

Friendly, capable, and always creating something.

I studied Esports at Staffordshire University and graduated with First Class Honours, with work that was featured by the Financial Times and BBC. Since then, I've zigzagged between design and marketing roles across gaming, VR, FMCG, and entertainment, always gravitating toward the overlap where creative vision meets commercial results.

When I'm not building brands for others, I'm building my own. Crown & Cinder is a luxury romantasy candle brand I'm developing from concept to shelf, handling everything from scent formulation and packaging design to brand narrative and go-to-market strategy.

Whether it's a small startup or a large cross-functional team, I'm at my best when I can move between disciplines and make things happen. I bring the logic and planning as much as the creative. I'm looking for a part-time or flexible role where I can bring both sides to the table.

Outside of work, I live in the Shropshire countryside where I keep bees, bake far too often, and make candles (both professionally and for fun). I'm a big reader, love to travel, and my favourite game is World of Warcraft, where my night elf druid Healarybuff has been healing dungeons for longer than I'd like to admit. I also have a cat called Tig who is very much the real boss.

10+
Years in marketing, brand strategy, and design across gaming, VR, and consumer brands
1st
Class Honours, Esports BA. Featured by the Financial Times and BBC
30+
Games worked across VR and PC gaming, from indie to AAA IP

Let's Connect

I'd love to hear from you.

Whether it's a brand project, a marketing role, or just a chat about candles and gaming, drop me a line.

Currently open to: Creative & Brand Strategy, Marketing & Partnerships, Freelance / Part-time / Contract

Email Me Discord (nybble) LinkedIn